Space Remaining in the 2015 Oklahoma Spring Insert Program
In 2014, many of OTIA’s members participated in Madden Media’s Spring 2014 Getaway Guide, a 6-page insert program that was distributed in newspapers throughout surrounding states.
The campaign was a huge success; advertisers received almost 2,900 leads on average, contributing to almost 3,500 trips to Oklahoma since March 2014. These trips resulted in millions of dollars of economic impact to the state.
In light of the program’s success, Madden Media has grown the 2015 Oklahoma Spring Regional Newspaper Insert program to 8 pages. There is a still a half page remaining open for interested advertisers. If you would like to participate, please contact Daryl Whitworth, CTE as soon as possible.
The Oklahoma Conference on Tourism is an annual event that helps Oklahoma's tourism industry work together to grow our attractions and communities. The Oklahoma Conference on Tourism is held in conjunction with the RedBud Awards.
As you may be aware, the White House released its much-anticipated infrastructure proposal on February 12, which sets the stage for action on Capitol Hill. Improving and modernizing our nation's travel infrastructure is a long-held priority that U.S. Travel shares with many elected officials. A summary of the administration's proposal is available here, and an outline of several travel-related provisions can be found here.
The hospitality industry is the driving force in Oklahoma’s economy, generating enormous tax revenues, providing jobs for hundreds of thousands of Oklahomans, and giving time and money back to their communities. OTIA members recently visited with legislators to show them the economic impact our industry has on the state and distributed an Oklahoma Hospitality Industry "At a Glance" leave-behind.
America’s travel industry remains strong and poised for growth in 2018. In this video message, U.S. Travel President and CEO Roger Dow reflects on last year's successes and challenges and looks forward to key opportunities ahead.