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Oklahoma Travel Industry Association
3800 N. Portland Avenue
Oklahoma City, OK 73112
(405) 942-1121
(800) 375-8181

James Leewright
Chief Executive Officer

Leads the association's public policy, advocacy and regulatory efforts on behalf of the travel and tourism industry, and works with the association lobbyist. 
Debra Bailey, CAE

Responsible for the fiscal management of the association, as well as directing staff activities, office operations, and communication with officers. First point of contact for Oklahoma Tourism Conference, Lt. Governor Summits, and Red Bud Awards. Also serves as Chief Financial Officer for the Oklahoma Restaurant Association and the Oklahoma Hotel & Lodging Association.
Patti Colley, IOM, CMP
Chief Strategy Officer

Responsible for communicating the association’s mission and elevating its brand. Directs industry relations and Strategic Partnership Marketing initiatives, as well as marketing collaborations. Oversees activities surrounding association meetings and events. Also serves as Chief Strategy Officer of the Oklahoma Restaurant Association and President of the Oklahoma Hotel & Lodging Association. 

Roberta Helsley
Vice President 

Supports the President while managing association activities including the Lt. Governor Tourism Summits across Oklahoma, as well as member educational experiences and speaker/facilitator considerations. Responsible for initiatives that bring together industry and education through student programs including Oklahoma ProStart and HospitAbilities, each of which fosters careers in hospitality, culinary arts, and restaurant management. Roberta also represents the OTIA through her work on Advisory Boards for OSU IT, Metro Technology Center, Northwest Classen High School, and Francis Tuttle Technology Center-Service Careers.
Collin Graham
Chief Member Services & Regulatory Officer

Primary responsibilities include new member recruitment, retention, hospitality industry research, and helping members through the challenges of opening and operating a foodservice business. Also ServSafe certified food safety instructor and teaches ABLE certified "ACE" alcohol compliance classes. Directs activities surrounding the development and management of membership preferred supplier and discount programs.

Karlie Hart
Manager, Communications & Marketing

Initiates and manages all industry communications including Tourism Recovery E-news  and SNAPSHOT. Also manages web content, marketing, advertising, and photography.

Lacey Pierson
Manager, Expo, Meetings & Events

Manages association meetings and events as well as registration for major events.
Audra Pixley
Coordinator, Programs, Meetings & Events

Supports meetings and events including event registration for the Red Bud Award event and Lt. Governor Tourism Summit.
Elizabeth Sanchez
Director, Member Care

Elizabeth oversees member fulfillment including member and nonmember databases, dues billings and collection, retention programs and endorsed partner relations.
Julia Jernigan Smith
Contract Lobbyist
Works in coordination with the CEO to represent industry issues at the state capitol and state agencies.
What's Happening
The nomination form for the annual RedBed Awards is now available! This event recognizes Oklahoma tourism attractions, destination marketing organizations and journalists for their outstanding efforts to serve and promote Oklahoma's tourism industry. The deadline to apply for the RedBud Awards is April 15, 2023 and the ceremony will be held on June 13 at the Oklahoma History Center.
Save the Date for the 2023 Lt. Governor's Travel & Tourism Summits!
Mark your calendars for the 2023 Lt. Governor's Travel & Tourism Summit! The Spring summits will be taking place in Enid on May 10 and in Elk City on May 18. The Fall summits will be taking place in Tulsa on October 5 and in Lawton on October 17. Registration for the Spring summits will be coming soon!

3800 N. Portland Ave., Oklahoma City, OK 73112
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