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Oklahoma's Top Tourism Entities Honored During RedBud Awards

May 17, 2018
View photos from the RedBuds
Read about the 2018 Oklahoma Conference on Tourism
Oklahoma's Top Tourism Entities Honored During RedBud Awards

The Oklahoma Travel Industry Association (OTIA) held its annual RedBud Awards Gala at the Oklahoma History Center on May 15, 2018. Open to all Oklahoma tourism entities, the RedBud Awards represent the highest honor given in the Oklahoma tourism industry. The Gala was held as part of the 2018 Oklahoma Conference on Tourism.
Emceed by Lt. Governor Todd Lamb and Jenifer Reynolds, 32 awards were given in 16 categories. The awards recognize Oklahoma's top tourism attractions, events, programs and organizations for outstanding efforts to serve and promote Oklahoma’s tourism industry. 
Competition entries must have been produced, published, broadcast or held between January 1, 2017 and December 31, 2017. All entries were evaluated by a slate of tourism professionals on specific criteria including customer service and experience, marketing effectiveness, media relations, variety of audiences reached, value, and overall creativity.  
The winners include:

Outstanding Agritourism Attraction
Redbud: Agape House Berry Farm
Merit: Blue River Valley Winery

Best Social Media
Redbud: Bartlesville Convention & Visitors Bureau
Merit: Tulsa Sports Commission - 40 Faces of the Tulsa Run

Best Brochure or Publication - Tri-fold or single sheet
Redbud: Greater Sapulpa Area Attractions Map
Merit: Chisholm Trail - 150th Anniversary Rack Card

Best Brochure or Publication - 11 pages or more ($30,000 budget or more)
Redbud: Oklahoma City CVB Spring/Summer Visitors Guide

Best Brochure or Publication - 11 pages or more ($25,000 or Less Budget)
Redbud: Choctaw Country Summer, Fall/Winter Guide

Best Overall Marketing Campaign
Redbud: Cherokee Nation Cultural Tourism 
Merit: Visit Norman

Best Website
Redbud: Visit Norman
Merit: Chickasaw Country

Best Partnership
RedBud: Visit OKC, Visit Norman, Visit Stillwater for their "Influencer Campaign"
Merit: Chisholm Trail 150th Anniversary Partnership

Outstanding Media Coverage
Redbud: Chisholm Trail 150th Partnership
Merit: Cherokee Nation Cultural Tourism

Outstanding Attraction
Redbud: Woolaroc Museum & Wildlife Preserve
Merit: Pawhuska Chamber - The Pioneer Woman Mercantile

Outstanding New Attraction
RedBud: Cherokee Nation Cultural Tourism - Sequoyah's Cabin Museum
Merit: Heart of Route 66 Auto Museum

Outstanding Temporary Exhibit
RedBud: Downtown Oklahoma City Initiatives - Make It Rain Poems
Merit: Cherokee National Historical Society, Inc. - Return From Exile

Outstanding Event
RedBud: Oklahoma City Memorial Marathon - A Run to Remember
Merit: City of Pauls Valley - 18th Annual Okie Noodling Tournament

Outstanding New Event
RedBud: POSTOAK Lodge - POSTOAK Wine & Jazz Festival
RedBud: Visit Stillwater - Stillwater's Winter Wonderland

Outstanding Lodging Property
RedBud: Shangri-La Resort

Tourism Organization of the Year
Redbud: Chickasaw Country
In addition to the RedBud Awards the prestigious Lifetime Achievement Award was presented to Cristy Morrison of Visit Stillwater. The award is presented annually by AAA Oklahoma and is designed to recognize a tourism professional who has spent decades working in and improving Oklahoma’s travel industry. 

“Cristy is a true professional who has worked for over 29 years to grow Stillwater's visitor travel market," said Debra Bailey, President & CEO of the Oklahoma Travel Industry Association. "Many in the industry have benefited from her wealth of knowledge and we are proud to name her the recipient of the 2018 AAA Oklahoma Lifetime Achievement Award.”

What's Happening
During this unprecedented time, OTIA continues to respond to the challenges COVID-19 presents across Oklahoma's hospitality industry. We will vigorously fight for our industry and will strive to provide you with new and relevant information and resources. Check here regularly for updates and resources.
Members of the Oklahoma Restaurant Association, Oklahoma Hotel & Lodging Association and Oklahoma Travel Industry Association joined forces on March 11, 2020 to gather for Oklahoma’s annual “A Tasteful Affair” Legislative Reception.
Oklahoma Brand Unveiled: Imagine That!
OTIA was honored to attend the Oklahoma State Brand Unveiling yesterday. Governor Kevin Stitt and Lt. Governor Matt Pinnell announced the new brand, including our new tagline “Imagine That!” We hope this new brand will further attract tourists and businesses to our wonderful state!
The nomination form for the annual RedBed Awards is now available! This event recognizes Oklahoma tourism attractions, destination marketing organizations and journalists for their outstanding efforts to serve and promote Oklahoma's tourism industry. The deadline to apply for the RedBud Awards is March 20, 2020 and the ceremony will be held during the Oklahoma Conference on Tourism on May 13.

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