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OTRD Releases Tourism Industry Research

February 8, 2016

Thanks to the Oklahoma Tourism and Recreation Department for sharing with us the results from their tourism research studies completed in 2015. The reports may be accessed on TravelOK under the Tourism Industry Research & Reports link at
New reports available include results from three major studies:
1. Economic Impact Study – Dean Runyan Associates:
  • Oklahoma Travel Impacts (2010-2014): Provides a full 5-year analysis (2010-2014) of direct and total impacts of travel-generated spending, employment, earnings, and state and local tax receipts due to travel and tourism.  Data is reported at the state and county levels for each year covered under the study along with visitor volume and spending estimates. 
  • Separate reports are also posted with impact data for each House and Senate district.
  • OK Travel Impacts Interactive Website available on the Dean Runyan website.
  • Also, for access to the Impact data on your mobile device, be sure to download the new App for Android in the Google Play Store (available now) and for Apple devices in the iTunes App Store (available in the next week).  Search for OK Travel in the App Store or click on the link from the Interactive Website page.
  • Oklahoma Domestic Air Travel – Quarterly reports and an interactive website available on the Dean Runyan website for air traffic analysis.

2. Visitor Profile Report, CY 2014 – TNS:
  • Visitor volume, including demographics, trip purpose, mode of transportation, trip length, trip activities, transportation, accommodations, expenditures, satisfaction, and trip planning insights. 

3. Oklahoma Image & Advertising Accountability Research, 2015 – Longwoods International:
  • Measures the effectiveness of OTRD’s advertising campaign to determine the impact on interest in visiting OK, driving actual visitation and generating a positive ROI, and the impact of the advertising on Oklahoma’s image as a travel destination and on economic development ratings.

These research reports will provide much more detailed information than we have had in the past that should serve to assist in targeting tourism marketing efforts to further the growth of the tourism industry in Oklahoma.  
Please feel free to reach out to Kim Caplinger or Jennifer Mullins with questions.

What's Happening
Tourism professionals from across the state gathered on May 14 and 15, 2018 for the Oklahoma Conference on Tourism, an annual event that helps Oklahoma's tourism industry work together to grow our attractions and communities. Between OTIA's Annual Meeting, eleven educational sessions (presentations available for download), a trade show, networking opportunities, and the RedBud Awards gala, attendees had a great time!
The Oklahoma Travel Industry Association (OTIA) held its annual RedBud Awards gala at the Oklahoma History Center on May 15, 2018. Open to all Oklahoma tourism entities, the RedBud Awards represent the highest honor given in the Oklahoma tourism industry.
The dates and featured chefs for Odyssey de Culinaire 2018 have been set! The first dinner will be Thursday, July 12 at the Skirvin Hilton Hotel in OKC, and the second dinner will be Thursday, July 19 at River Spirit Casino Resort in Tulsa. We hope to see you at one or both of these unique dinners benefitting the Oklahoma ProStart® program!
The ORA has launched its new Oklahoma Hospitality Buyers’ Guide - a valuable, easily accessible, year-round resource featuring updated and expanded supplier and product listings, in addition to other information relating to the hospitality industry. The Guide provides users with an efficient way to browse for goods and services and offers hospitality suppliers and companies exceptional visibility by showcasing their products and services to a targeted, industry-specific buyer group.

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