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USTA Releases First U.S. Travel Trends Index


The U.S. Travel Association is excited to present the first edition of the U.S. Travel Trends Index. This new monthly report aims to consistently position our industry as one of America's most significant economic sectors. Offered exclusively to U.S. Travel members before a public launch in early 2016, this index provides valuable insight into the performance of domestic and international travel trends.

Reliable Inputs Inform Analysis
Each month, USTA will work closely with Oxford Economics to compile, review and evaluate data from trusted resources, including the U.S. Department of Commerce, ADARA, Airlines for America, Airlines Reporting Corporation, nSight and STR. As you read the document, there are a few things to note about the methodology for this original analysis:
  • The U.S. Travel Index comprises the Current Travel Index (CTI) and the Leading Travel Index (LTI)—both of which include subcomponents (domestic, international, leisure and business). Analysis of these indexes, compared with monthly and yearly statistics, provide insight into the existing and future health of the travel industry.
  • The CTI measures the current direction and pace of monthly person-trips (involving a hotel stay and/or air travel).
  • The LTI forecasts the future direction and pace of person-trips over the coming three to six months.

Moving forward, the index will be included in U.S. Travel's Outlook newsletter and posted on the USTA website monthly. Reports will provide analysis from two months prior to ensure that all numbers are as accurate as possible. The plan is to also share this analysis widely with the media each month.

You are encouraged to review this new U.S. Travel research product and reach out with any questions.

What's Happening
Members of the OTIA will come together for Hospitality Day at the Capitol, where we will spend time speaking to legislators about issues facing our industry, and then culminate in a fabulous reception with more than 600 members and legislators at the Chevy Bricktown Events Center.
OTIA has made it easier to apply for the RedBud Awards! You can either download the RedBud Awards application like you have in the past and submit everything in hard copy form, OR you can apply online. This annual event recognizes Oklahoma tourism attractions, destination marketing organizations, and journalists for their outstanding efforts to serve and promote Oklahoma's tourism industry. The ceremony will be held during the Oklahoma Conference on Tourism on May 15. The deadline to apply is March 2, 2018.
OTIA was thrilled to host three amazing Lt. Governor’s Travel & Tourism Summits this year in Guymon, Sulphur, and Tahlequah. Outstanding speakers presented on a variety of topics, and Lt. Governor Todd Lamb once again joined us for the festivities. We've posted pictures from all events!
The travel industry added 30,000 jobs in October, a significant increase following a drop in travel employment last month due to Hurricanes Irma and Harvey, according to the U.S. Travel Association’s analysis of Friday’s Labor Department employment report.

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