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USTA Releases First U.S. Travel Trends Index


The U.S. Travel Association is excited to present the first edition of the U.S. Travel Trends Index. This new monthly report aims to consistently position our industry as one of America's most significant economic sectors. Offered exclusively to U.S. Travel members before a public launch in early 2016, this index provides valuable insight into the performance of domestic and international travel trends.

Reliable Inputs Inform Analysis
Each month, USTA will work closely with Oxford Economics to compile, review and evaluate data from trusted resources, including the U.S. Department of Commerce, ADARA, Airlines for America, Airlines Reporting Corporation, nSight and STR. As you read the document, there are a few things to note about the methodology for this original analysis:
  • The U.S. Travel Index comprises the Current Travel Index (CTI) and the Leading Travel Index (LTI)—both of which include subcomponents (domestic, international, leisure and business). Analysis of these indexes, compared with monthly and yearly statistics, provide insight into the existing and future health of the travel industry.
  • The CTI measures the current direction and pace of monthly person-trips (involving a hotel stay and/or air travel).
  • The LTI forecasts the future direction and pace of person-trips over the coming three to six months.

Moving forward, the index will be included in U.S. Travel's Outlook newsletter and posted on the USTA website monthly. Reports will provide analysis from two months prior to ensure that all numbers are as accurate as possible. The plan is to also share this analysis widely with the media each month.

You are encouraged to review this new U.S. Travel research product and reach out with any questions.

What's Happening
Tourism professionals from across the state gathered on May 14 and 15, 2018 for the Oklahoma Conference on Tourism, an annual event that helps Oklahoma's tourism industry work together to grow our attractions and communities. Between OTIA's Annual Meeting, eleven educational sessions (presentations available for download), a trade show, networking opportunities, and the RedBud Awards gala, attendees had a great time!
The Oklahoma Travel Industry Association (OTIA) held its annual RedBud Awards gala at the Oklahoma History Center on May 15, 2018. Open to all Oklahoma tourism entities, the RedBud Awards represent the highest honor given in the Oklahoma tourism industry.
The dates and featured chefs for Odyssey de Culinaire 2018 have been set! The first dinner will be Thursday, July 12 at the Skirvin Hilton Hotel in OKC, and the second dinner will be Thursday, July 19 at River Spirit Casino Resort in Tulsa. We hope to see you at one or both of these unique dinners benefitting the Oklahoma ProStart® program!
The ORA has launched its new Oklahoma Hospitality Buyers’ Guide - a valuable, easily accessible, year-round resource featuring updated and expanded supplier and product listings, in addition to other information relating to the hospitality industry. The Guide provides users with an efficient way to browse for goods and services and offers hospitality suppliers and companies exceptional visibility by showcasing their products and services to a targeted, industry-specific buyer group.

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